Sunday, July 11, 2010

Don’t judge the products by how much they do. If you look at an Apple product including design and functions, the message it gives your eyes as soon as you see the product is ‘beautiful.’ You pick up some products and there are buttons, buttons, buttons, words and words. It looks ugly, and it tells you it is not human

Human should be more important and technology should modify its shape and fit into the human world, rather than vice versa. Make sure everyone who uses your device loves it actually. If you develop that love relationship, they will buy your products next time, no matter what.

First of all, don’t try to look at an existing product and say how can we redo that product just better, although excellence is important

Thumbs up for iPhone, down for Android: Apple co-founder

Notes

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